Outdoor hospitality and camping are reshaping the leisure travel industry. More than 52 million North American travelers in 2025, found a connection with the Great Outdoors and wellbeing. Driving a $66 billion economic footprint in local spending; a $5 billion increase from 2024. Key contributors to the industry transformation are meaningful experiences, and generational shifts. The report findings, Outdoor Hospitality is an Economic Powerhouse!
The KOA report details the U.S. and Canadian camping markets. The opportunities for expansion and growth, as camping solidifies its position as an approachable travel choice. 35% of adults cite camping as the easiest form of travel with children. 35% state camping is the most affordable travel option. The most compelling finding is in why people camp. Wellness appeared as a primary driver, while 77% felt “just being in nature is enough.”
Simplicity, and natural restorative experiences, reflect meaningful generational shifts, without structured programs, or added amenities. Outdoor hospitality is central to travelers that prioritize wellness. 50% of all campers prioritize experiences that help them recharge. 49% intentionally book trips to improve mental wellbeing; ranking as the top wellness motivator across all generations.
Time spent in nature is a luxury, walking near water, viewing wildlife, and blue sky viewing, leads the engagement.
Glamping Outdoor Travel Market
The 2026 KOA Camping and Outdoor Hospitality Report offers a comprehensive insight into market compensation, spending patterns, generational preferences, economic impact, emerging activities, and hospitality operator opportunities, across North America.
Glamping drives market expansion, that accounts for 29% of all camping experiences in 2025. The glamping World, offers individuals, families, and groups, ways to experience the vast landscape, National parks, coastlines, hidden local gems, and the beauty of nature. Getting outside to explore does wonders for the body, mind, and soul.
However, the Glamping report finds, retention challenges, among younger generations, due to price sensitivity. Underscoring the importance of strategic pricing and accessible entry points. Gen Z and Millennials spend the highest daily rates when they camp. Driving extended camping journeys is small town exploration, heritage travel, and major cultural events. Including the Route 66 Centennial Legacy and The America 250 Celebrations, position outdoor hospitality as nostalgic and forward looking.
